What Is Black Friday?
Black Friday is a popular label attached to the Friday following Thanksgiving Day in the US. This day marks the beginning of the busy shopping season during which most consumers typically start their Christmas/holiday shopping and is largely know as the biggest shopping day of the year.
While the word “black” often has a negative connotation, the use of black in this case alludes to profitability, which is traditionally noted in black ink (losses are noted in red). Traditionally, brick-and-mortar retailers see a surge in retail sales on this day as a result of the holiday shopping, putting their books “in the black”.
Market watchers will sometimes use the figures reported as a guage for the health of the US consumer.